Client: Volvo Cars / Polestar | Agency: Berge | Roles: UI / UX Design Lead | Years: 2020-2021
Visualizing future user needs by bringing agency storytelling to inspire company leadership early in product R&D. A benchmark for viability and feasibility in a designed desirable user world. Focusing on the user to design what people want within holistic sustainable business goals.
Designing a story for desired usability of future trends and user insights from researchers and actual user journeys. Produced video assets by changing the narrative to visualize future hypothesis. Recycling of agency produced corporate brand assets to design a Vision of user needs in the future through film.
Aligning the transparency of company values, brand guidelines, design systems and marketing assets by creating high fidelity digital components for all user behaviors.
UX / UI Design
Prototypes in Figma